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Price: €47 • Format: 40+ page field guide • By: Jim Christian • Status: Included with Member Hub subscription

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From Chaos to Competitive Advantage.

The systematic approach used with Fortune 500 companies to implement AI strategically.

What This Playbook Covers

While 95% of AI pilots fail despite $1.9M average investments, a small cohort achieves $10.30 return per dollar invested with the same technology. The difference isn't the AI — it's the methodology.

This playbook gives you the systematic frameworks that separate the two.

Chapters

1. The AI Implementation Crisis — Why smart companies make dumb AI decisions. The capability trap, shadow AI, and the scattered experiment problem.
2. The PAST Framework for AI Success — Purpose, Audience, Scope, Tone. The strategic foundations every AI project needs before tool selection.
3. The SHAPE Implementation Methodology — Situation, Hypothesis, Action, Process, Evaluation. Systematic execution that turns strategy into results.
4. The 90-Day Quick Win Strategy — Week-by-week execution framework. The Metric Mandate Gate. Communication quality checkpoints.
5. Building Your AI Governance Framework — Risk management without paralysis. EU AI Act compliance. Ethical guidelines. Silent drift.
6. Scaling from Pilots to Organisation-Wide Success — The valley of death. The customization trap. Three scaling phases. Building sustainable competitive advantage.

Plus bonus materials: AI Opportunity Assessment Worksheet, Metric Mandate Worksheet, Presentation Templates, Vendor Evaluation Checklist, 90-Day Implementation Tracker, and a plain-language glossary.

How to Use This

• Need strategic clarity before tool selection? Start with Chapter 2 (PAST).
• Have tools but need execution methodology? Start with Chapter 3 (SHAPE).
• Need to prove quick wins to leadership? Start with Chapter 4 (90-Day).
• Pilot succeeded and you're scared of scaling? Start with Chapter 6.